- 3rd August 2013 When I first decided to be a home stager I called the Careers Service to ask their advice on a good course to do. The woman I spoke to had never heard of 'home staging' and neither had her database! I proceeded to embark on an international internet hunt for a home staging course.
The term 'home staging' originated in America in the 1980's and the practice of home staging is now growing in the UK. TV programmes such as Ann Maurice's 'House Doctor', and more recently Phil Spencer's 'Secret Agent' are examples of home staging.
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So, what is Home Staging? It is the art of preparing a property for sale to maximise its potential. It generally enables houses to be sold for more money and more quickly than those that are not staged. When viewing a house for sale the majority of people cannot imagine themselves living in it, they are distracted by the owners current possessions and decor. Successful home staging removes the owners personality from the house and improves the decor, thus allowing the potential buyer to mentally move in. In empty properties, rental furniture and accessories can be used to dress the house for sale.
I decided to use the term, 'styling' for my business name rather than 'staging' as I think it is more easily understandable to people, however the term 'staging is getting more well known.